About Instituto Marangoni
Istituto Marangoni is the international fashion school par excellence, with four Schools in the most prestigious venues of international fashion. In Milan, the capital of Made in Italy, in Florence, where fashion, art and tradition meet, in Paris, the home of haute couture, in London, where trends are born and in Shanghai, where fashion is the future, Istituto Marangoni is able to offer different visions of the contemporary fashion system to its students. Istituto Marangoni is a school where the passion for fashion unites cultures, ideas and people from all over the world. Entering Istituto Marangoni means being part of a very special community, where fashion is the common denominator in all its most cosmopolitan aspects. The four sites of Istituto Marangoni are truly one of the most international student contexts in the world, with more than 4,000 students from 106 countries, each with infinite interests, styles, and knowledge. Attending this school is an experience of being immersed in fashion, learning and being enriched through contact with the most varied and interesting cultural realities. The new School of Art brings together, in one prestigious site, all the disciplines taught by Istituto Marangoni. The school is located in a historical building in via de’ Tornabuoni 17, in the core of the city, just a few steps away from Piazza S.Trinità and the museums of Gucci and Ferragamo. In addition to a range of long and short courses in fashion and design, the new Firenze school provides an intense programme of studies dedicated to art and encompassing History of Art, Art ‘Management’ and Visual Multimedia Art. The Florentine school is on the one hand characterised by the support of professors who are both professionals and highly specialized technicians in the ‘art of making’, and on the other by collaboration with an important French institution in the field of art teaching, the renowned Atelier de Sèvres (for Art courses). This completes the school’s innovative and prestigious profile.
About Program
This one year postgraduate level Arts Management course provides advanced knowledge of the contemporary art system, market and business, taught from the world’s art capital – Firenze, Italy. According to UNESCO*, Italy has the highest number of World Heritage Sites, and the ‘greatest concentration of universally renowned works of art in the world’ can be found in Firenze.
Participants learn how to manage and market art events and corporate heritage collections experiencing events and cultural activity at first-hand in the vibrant artistic context of the city. The whole Arts Management course has a strong cultural perspective and an intense calendar of field trips to museums, galleries, exhibitions, sculpture parks, and art institutions in Firenze and the surrounding regions.
Participants learn how to plan exhibitions and art-related events, and take charge of administration for both commercial and public organizations. They analyze the different areas of the art economy, from administration, to international art law, legislation, finance and marketing, studying the roles of the different key players within the art system – museum managers, art dealers, gallery directors, curators, registrars, appraisers, auction house specialists, restorers, gaining a complete picture of the art business today.
In this art course they investigate the relevance of corporate heritage, acquiring the ability to build on connections between art, companies and brands, and also take into consideration the increasing association between art and creative industries such as fashion, design and luxury. They learn the basics of fundraising for the arts and understand how to develop art-related events and exhibitions, including public relations, through individual and group projects.
POSSIBLE CAREER PATHS
