About Seneca College

Seneca offers more than an education. With campuses throughout the Greater Toronto Area, Seneca’s size and diversity give students the advantage of partnerships with industry leaders, the latest in hands-on computer technology, a variety of class sizes, and full-time, part-time and continuing education options. Education should be flexible and accessible, so Seneca also employs various methods of teaching – from in-class lectures and online learning to co-op and field placements – in programs related to applied arts, business, financial services and technology.

About Program

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today’s consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity. Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.