About EU Business School
Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Montreux, Munich and online. EU offers Bachelor’s, Master’s and MBA programs in subjects which foster entrepreneurship, innovation and leadership and are highly sought-after by businesses. These include business administration, communication & public relations, international business, digital business, sports management, marketing, finance and enterprise, among others. EU has been awarded a four-star rating in business school excellence by the world-renowned QS Stars Rating. CEO Magazine ranks our Online MBA program number one in the world, and our presential MBA programs in the top tier for global and European MBA programs. At EU Business School, we immerse students in a real-world business environment, bringing business to life through guest speaker sessions, company visits, field trips, case studies, business simulations and internships, among others. Prestigious guest speaker events with renowned international leaders and frequent company visits to organizations like BMW, the United Nations agencies, Siemens and UEFA allow EU students to gain first-hand experience of the inner workings of global business giants.
About Program
Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.
Degree Awarded
- A state-recognized university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
- A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A state-accredited BA (Hons) in Business Management from University of Derby, U.K.
