About Gisma Business School
Since its establishment in 1999, GISMA Business School has paved the way for talented and skilled individuals to develop tech-driven and innovative solutions to some of the biggest challenges in the business world. GISMA educates individuals to be responsible members of the global business community. GISMA stands for practice-oriented and inspiring management education that enables students to be engaged in life-long learning and synergizing relevant academic science and practice. GISMA cooperates with a network of globally operating organizations in business and higher education and supports the business community in its internationalization and change processes by preparing students for the global and regional (German) business community. Additionally, through a range of partnerships with schools including the triple-accredited Grenoble Ecole de Management, The University of Law and Kingston University, GISMA has expanded its selection of programs providing more students with the opportunity to pursue their career ambitions. One of Gisma proudest achievements has been the establishment of the MBA program in collaboration with Grenoble Ecole de Management, one of the most prestigious business schools. Through this program, students develop their skills enabling them to become leading business professionals who can grow successful organizations. In 2018, GISMA announced the establishment of its first center outside of Germany, in London. This was a significant step for GISMA in terms of achieving an international presence. Students are also encouraged to pursue internships and job opportunities in Germany. With campuses in Berlin, Hannover and Hamburg, students have access to numerous employers from the world’s biggest tech firms as well as a range of start-up companies. Cooperation between GISMA and employers has enabled students to find exciting job opportunities and work on collaborative projects.
About Program
The MSc Digital Marketing course is designed to provide students with a critical understanding and specialist knowledge of digital marketing, therefore enhancing their career potential in this ever-expanding field.
In today’s technologically advanced business world, digital techniques are an integral part of every organization’s marketing strategy. This course will provide you with the necessary skills to effectively develop digital marketing strategies and put them to use. It will cover a range of key areas including fundamentals of the digital business environment, data-driven decision making and leading marketing strategies in today’s business world.
Throughout the course we will link theory with practice and apply your knowledge to real-life situations, ensuring you are workplace ready for this rapidly developing sector. Students additionally have the chance to work with professional bodies and employers, as well as undertaking entrepreneurial activities, to further strengthen employability following graduation.
Salesforce Trailhead and Amazon Web Services (AWS) Educate content is integrated throughout this program, giving students the access to the best tools and resources they can use throughout their studies and in their future careers.
Based at GISMA’s central campus in Berlin, students have the opportunity to expand their network and immerse themselves in the diverse, forward-thinking environment. Germany is the most popular option for international students looking to study in Europe, recognized for its high-quality education of which you can experience at GISMA.
According to statistics and data from ICEF monitor.
Career direction
Upon completion of this course, students will be digitally savvy and ready to enter the digitally advanced business world. Through becoming skilled in the interpretation of data for evidence led marketing strategies, graduates will have a range of job opportunities in brand marketing, marketing communications and social media marketing.
Alternatively, students who graduate from this degree may consider undertaking further professional qualifications or a PhD.
Our dedicated Career Development Centre will help students fulfil their career goals through a variety of specialized services, and establishes long-lasting relationships with alumni and employers.
