*The program is offered in Milan, Firenze and Paris*
About Instituto Marangoni
Istituto Marangoni is the international fashion school par excellence, with four Schools in the most prestigious venues of international fashion. In Milan, the capital of Made in Italy, in Florence, where fashion, art and tradition meet, in Paris, the home of haute couture, in London, where trends are born and in Shanghai, where fashion is the future, Istituto Marangoni is able to offer different visions of the contemporary fashion system to its students. Istituto Marangoni is a school where the passion for fashion unites cultures, ideas and people from all over the world. Entering Istituto Marangoni means being part of a very special community, where fashion is the common denominator in all its most cosmopolitan aspects. The four sites of Istituto Marangoni are truly one of the most international student contexts in the world, with more than 4,000 students from 106 countries, each with infinite interests, styles, and knowledge. Attending this school is an experience of being immersed in fashion, learning and being enriched through contact with the most varied and interesting cultural realities. The new School of Art brings together, in one prestigious site, all the disciplines taught by Istituto Marangoni. The school is located in a historical building in via de’ Tornabuoni 17, in the core of the city, just a few steps away from Piazza S.Trinità and the museums of Gucci and Ferragamo. In addition to a range of long and short courses in fashion and design, the new Firenze school provides an intense programme of studies dedicated to art and encompassing History of Art, Art ‘Management’ and Visual Multimedia Art. The Florentine school is on the one hand characterised by the support of professors who are both professionals and highly specialized technicians in the ‘art of making’, and on the other by collaboration with an important French institution in the field of art teaching, the renowned Atelier de Sèvres (for Art courses). This completes the school’s innovative and prestigious profile.
Communication, management, buying, branding, styling and digital marketing are just some of the key skills of the successful business and marketing manager.
They define the marketing plan for fashion and luxury companies, create communication and advertising strategies, and put them into action. For those with limited time available, the Fashion Business & Marketing course provides the technical and theoretical concepts related to marketing for fashion.
Participants discover how companies determine the best marketing strategies to optimize economic, distribution, and production aspects of the brand, and are introduced to the main indicators for measuring financial performance.
They investigate the development of a collection and become familiar with some of the key sales channels for brand positioning through the study of high profile fashion products and companies. Taking a fashion collection or luxury product from the design studio through to wholesale and retail distribution is a complex operation working in collaboration with design, production and sales teams.
This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of ‘aspirational desire’ in fashion products are also investigated in relation to fashion advertising, public relations and visual display in both traditional and online media.
POSSIBLE CAREER PATHS
- Fashion marketing manager
- Fashion merchandiser
- Public relations manager
- Commercial director
- Retail manager
- Brand manager
- Full Time