*The program is offered in Milan and London*
About Instituto Marangoni
Istituto Marangoni is the international fashion school par excellence, with four Schools in the most prestigious venues of international fashion. In Milan, the capital of Made in Italy, in Florence, where fashion, art and tradition meet, in Paris, the home of haute couture, in London, where trends are born and in Shanghai, where fashion is the future, Istituto Marangoni is able to offer different visions of the contemporary fashion system to its students. Istituto Marangoni is a school where the passion for fashion unites cultures, ideas and people from all over the world. Entering Istituto Marangoni means being part of a very special community, where fashion is the common denominator in all its most cosmopolitan aspects. The four sites of Istituto Marangoni are truly one of the most international student contexts in the world, with more than 4,000 students from 106 countries, each with infinite interests, styles, and knowledge. Attending this school is an experience of being immersed in fashion, learning and being enriched through contact with the most varied and interesting cultural realities. The new School of Art brings together, in one prestigious site, all the disciplines taught by Istituto Marangoni. The school is located in a historical building in via de’ Tornabuoni 17, in the core of the city, just a few steps away from Piazza S.Trinità and the museums of Gucci and Ferragamo. In addition to a range of long and short courses in fashion and design, the new Firenze school provides an intense programme of studies dedicated to art and encompassing History of Art, Art ‘Management’ and Visual Multimedia Art. The Florentine school is on the one hand characterised by the support of professors who are both professionals and highly specialized technicians in the ‘art of making’, and on the other by collaboration with an important French institution in the field of art teaching, the renowned Atelier de Sèvres (for Art courses). This completes the school’s innovative and prestigious profile.
In a media-dominated world, being able to communicate and connect with consumers through different media techniques or channels is one of the most sought after and relevant skills in the fashion, luxury and creative industries. This three year full time course provides a broad education into cultural, creative and social fashion business contexts along with contemporary communication channels, including online tools, video, and printed media using images and copy, together with the most innovative technologies, to create and enhance business communication strategies specifically for the fashion and luxury markets. Understanding the relationship between products, consumer target and market placement is key to producing a successful media communication proposal.
This dynamic course investigates ways to create the ‘buzz’ that is necessary to increase brand awareness, while also respecting brand image and any constraints of an assigned brief, or communication budget. Participants follow an extensive analysis of style, understanding how language, visual image and sound can influence emotions and consumer behavior, defining and disseminating fashion ‘trends’ as inspiring ideas not only in clothing, but also for accessories and all areas of the luxury and creative industries. Taking a look at historical and contemporary examples of fashion, image and photography, participants learn how to incorporate and captivate the magic of fashion and luxury in videos, web platforms and through social networks.
POSSIBLE CAREER PATHS
- Digital marketing manager
- Media planner/media manager
- Communication manager/director
- Marketing manager
- Multimedia content designer
- Social media editor/manager
- Full Time