About Instituto Marangoni
Istituto Marangoni is the international fashion school par excellence, with four Schools in the most prestigious venues of international fashion. In Milan, the capital of Made in Italy, in Florence, where fashion, art and tradition meet, in Paris, the home of haute couture, in London, where trends are born and in Shanghai, where fashion is the future, Istituto Marangoni is able to offer different visions of the contemporary fashion system to its students. Istituto Marangoni is a school where the passion for fashion unites cultures, ideas and people from all over the world. Entering Istituto Marangoni means being part of a very special community, where fashion is the common denominator in all its most cosmopolitan aspects. The four sites of Istituto Marangoni are truly one of the most international student contexts in the world, with more than 4,000 students from 106 countries, each with infinite interests, styles, and knowledge. Attending this school is an experience of being immersed in fashion, learning and being enriched through contact with the most varied and interesting cultural realities. The new School of Art brings together, in one prestigious site, all the disciplines taught by Istituto Marangoni. The school is located in a historical building in via de’ Tornabuoni 17, in the core of the city, just a few steps away from Piazza S.Trinità and the museums of Gucci and Ferragamo. In addition to a range of long and short courses in fashion and design, the new Firenze school provides an intense programme of studies dedicated to art and encompassing History of Art, Art ‘Management’ and Visual Multimedia Art. The Florentine school is on the one hand characterised by the support of professors who are both professionals and highly specialized technicians in the ‘art of making’, and on the other by collaboration with an important French institution in the field of art teaching, the renowned Atelier de Sèvres (for Art courses). This completes the school’s innovative and prestigious profile.
About Program
By fostering creativity, taking intelligent risks, and focusing on new customer experiences, participants discover and analyze issues such as the store of the future, 3-D body scanning for made to measure, minimizing waste through avatar size matching, and automated price comparison before buying to name just a few. They will debate the influence of ‘chatbots’ or virtual assistants reviewing how we dress, and how virtual avatars are becoming our ‘second selves’, a photocopy of the real us – the fashion consumer. Participants will also discover and investigate the importance of algorithms guiding style and question the pros and cons of AI in Fashion; will style assistants assist or eliminate individual style? Supporting a business strategy the course covers the latest digital data collection and trend analysis tools, understanding how fashion brands and retailers can personalize their products, create innovative marketing plans or successful social media communication campaigns, all tailored to their target client. Participants will also discover how the future fashion brand and product manager will operate within new circular supply chains and incorporate innovative approaches to production to limit waste, investigate smart clothes or eco-friendly alternatives, and have the opportunity to create ground-breaking fashion eco-systems, fundamental to any CSR Corporate Social Responsibility strategy.
POSSIBLE CAREER PATHS
