Fashion Buying and Merchandising/ Contemporary Fashion Buying – Master - Hosted By tandek
*The program is offered in Paris, Milan and London*
About Instituto Marangoni
Istituto Marangoni is the international fashion school par excellence, with four Schools in the most prestigious venues of international fashion. In Milan, the capital of Made in Italy, in Florence, where fashion, art and tradition meet, in Paris, the home of haute couture, in London, where trends are born and in Shanghai, where fashion is the future, Istituto Marangoni is able to offer different visions of the contemporary fashion system to its students. Istituto Marangoni is a school where the passion for fashion unites cultures, ideas and people from all over the world. Entering Istituto Marangoni means being part of a very special community, where fashion is the common denominator in all its most cosmopolitan aspects. The four sites of Istituto Marangoni are truly one of the most international student contexts in the world, with more than 4,000 students from 106 countries, each with infinite interests, styles, and knowledge. Attending this school is an experience of being immersed in fashion, learning and being enriched through contact with the most varied and interesting cultural realities. The new School of Art brings together, in one prestigious site, all the disciplines taught by Istituto Marangoni. The school is located in a historical building in via de’ Tornabuoni 17, in the core of the city, just a few steps away from Piazza S.Trinità and the museums of Gucci and Ferragamo. In addition to a range of long and short courses in fashion and design, the new Firenze school provides an intense programme of studies dedicated to art and encompassing History of Art, Art ‘Management’ and Visual Multimedia Art. The Florentine school is on the one hand characterised by the support of professors who are both professionals and highly specialized technicians in the ‘art of making’, and on the other by collaboration with an important French institution in the field of art teaching, the renowned Atelier de Sèvres (for Art courses). This completes the school’s innovative and prestigious profile.
At postgraduate level participants will have previous undergraduate level studies in economics, marketing, fashion design with marketing or similar, or proven work experience completing the course with highly specialized skills in fashion buying. Providing current and future business models, encapsulating innovation, new media and technology in the global buying process, this 9 months course in Milan or Florence School or 15 months course (including placement) in Paris or London school covers contemporary issues in product selection and purchasing methods. Buyers need to be business-minded with strong analytical skills and the ability to negotiate and work alongside many departments including marketing and sales, ensuring new collections and items are commercially viable either in store, or via online retailing and e-commerce platforms.
Participants learn the technical and theoretical aspects of a buying campaign analyzing different retail formats and key macro trends leading towards a research-based dissertation. By studying the organization of the buying team and undertaking a fashion industry placement, they fully understand the role and responsibility of buyers and merchandisers in the global market. Key buying processes include stock mix and import-export techniques as well as pricing strategies and the ability to forecast the profitability of a fashion product. Participants analyze the buying calendar and correctly plan the purchase of a seasonal collection using a balanced combination of products and brands responding to current trends and influences.
POSSIBLE CAREER PATHS
- Fashion buyer
- Visual merchandiser
- Product manager
- Brand manager
- Crm strategist
- Logistics & retail manager
- Full Time