Fashion Design and Marketing – Bachelor - Hosted By tandek
*The program is offered in Milan and London*
About Instituto Marangoni
Istituto Marangoni is the international fashion school par excellence, with four Schools in the most prestigious venues of international fashion. In Milan, the capital of Made in Italy, in Florence, where fashion, art and tradition meet, in Paris, the home of haute couture, in London, where trends are born and in Shanghai, where fashion is the future, Istituto Marangoni is able to offer different visions of the contemporary fashion system to its students. Istituto Marangoni is a school where the passion for fashion unites cultures, ideas and people from all over the world. Entering Istituto Marangoni means being part of a very special community, where fashion is the common denominator in all its most cosmopolitan aspects. The four sites of Istituto Marangoni are truly one of the most international student contexts in the world, with more than 4,000 students from 106 countries, each with infinite interests, styles, and knowledge. Attending this school is an experience of being immersed in fashion, learning and being enriched through contact with the most varied and interesting cultural realities. The new School of Art brings together, in one prestigious site, all the disciplines taught by Istituto Marangoni. The school is located in a historical building in via de’ Tornabuoni 17, in the core of the city, just a few steps away from Piazza S.Trinità and the museums of Gucci and Ferragamo. In addition to a range of long and short courses in fashion and design, the new Firenze school provides an intense programme of studies dedicated to art and encompassing History of Art, Art ‘Management’ and Visual Multimedia Art. The Florentine school is on the one hand characterised by the support of professors who are both professionals and highly specialized technicians in the ‘art of making’, and on the other by collaboration with an important French institution in the field of art teaching, the renowned Atelier de Sèvres (for Art courses). This completes the school’s innovative and prestigious profile.
The perfect fit: designers with marketing acumen and communication flair. This dynamic course combines creative and technical fashion design skills with an in-depth knowledge of marketing, communications, and business for the fashion industry, providing participants with both design and production skills, and relevant market information. Step into the fashion industry from both a creative and business perspective. Starting from essential and conceptual hand drawing techniques, participants begin to develop fashion designs and learn how to further advance their own design ideas from creative research.
They are shown how to investigate important topics in today’s apparel and fashion retail environments, including sustainability and environmental issues, and are introduced to existing and emerging technologies that inform fashion design. From an analysis of clothing manufacture through deconstruction, participants study the language of couture composition and ready to wear, progressing through various stages of the design process from the proposal of a fashion illustration, pattern making and construction, right through to the finished garment. While designing fashion collections and creating garments, participants are introduced to the main principals of marketing and understand the global luxury consumer, in order to recognize and create specific communication strategies for the fashion market.
POSSIBLE CAREER PATHS
- Menswear/womenswear designer
- Studio director
- Product manager
- Distribution manager
- Brand developer
- Marketing manager
- Full Time
- 6 self-produced Creative Ideas: these can be anything that visually describes their inspiration and the area of study that they have chosen.