Fashion Design Collection and Marketing – Master - Hosted By tandek
About Instituto Marangoni
Istituto Marangoni is the international fashion school par excellence, with four Schools in the most prestigious venues of international fashion. In Milan, the capital of Made in Italy, in Florence, where fashion, art and tradition meet, in Paris, the home of haute couture, in London, where trends are born and in Shanghai, where fashion is the future, Istituto Marangoni is able to offer different visions of the contemporary fashion system to its students. Istituto Marangoni is a school where the passion for fashion unites cultures, ideas and people from all over the world. Entering Istituto Marangoni means being part of a very special community, where fashion is the common denominator in all its most cosmopolitan aspects. The four sites of Istituto Marangoni are truly one of the most international student contexts in the world, with more than 4,000 students from 106 countries, each with infinite interests, styles, and knowledge. Attending this school is an experience of being immersed in fashion, learning and being enriched through contact with the most varied and interesting cultural realities. The new School of Art brings together, in one prestigious site, all the disciplines taught by Istituto Marangoni. The school is located in a historical building in via de’ Tornabuoni 17, in the core of the city, just a few steps away from Piazza S.Trinità and the museums of Gucci and Ferragamo. In addition to a range of long and short courses in fashion and design, the new Firenze school provides an intense programme of studies dedicated to art and encompassing History of Art, Art ‘Management’ and Visual Multimedia Art. The Florentine school is on the one hand characterised by the support of professors who are both professionals and highly specialized technicians in the ‘art of making’, and on the other by collaboration with an important French institution in the field of art teaching, the renowned Atelier de Sèvres (for Art courses). This completes the school’s innovative and prestigious profile.
This Fashion Design Collection & Marketing course empowers equally the important skill-set of design and bridges the gap between creativity, fashion design, and business. Putting together a successful fashion collection for industry launch is a strategic mix of research, creativity, design, garment construction, business planning, marketing, communication and sales management.
This one year postgraduate level course is aimed at young fashion designers who want to launch their own collection or brand and need to extend their knowledge in collection design management, planning and promotion, essential to developing a scalable business model and ensure a fast-growing business enterprise. This fashion course goes beyond the practical instruction of how a collection must be designed and coordinated. Participants learn how to plan their collection in every detail and independently manage the creative process, channeling it from the design studio to real life project development, working with different markets, production needs, customers’ expectations, brand image and present and future trends in order to stay in line with industry developments. The creativity of a fashion designer is pivotal to producing original designs and must be constantly supported and nourished.
Mixed with individual style, each item in a collection should complement each other, tell a story, and appeal to the target customer. Participants focus on creative research methods, essential to producing innovative designs and new working methods in menswear, womenswear, and accessories design, in brand development, or in brand extension. Alongside the design process, solid business acumen, planning and marketing strategies are subsequently just as important in ‘putting together’ a collection.
POSSIBLE CAREER PATHS
- Product manager
• Art director/creative consultant
• Brand manager/marketing manager
• Strategic planner
• PR & communication manager