About Instituto Marangoni
Istituto Marangoni is the international fashion school par excellence, with four Schools in the most prestigious venues of international fashion. In Milan, the capital of Made in Italy, in Florence, where fashion, art and tradition meet, in Paris, the home of haute couture, in London, where trends are born and in Shanghai, where fashion is the future, Istituto Marangoni is able to offer different visions of the contemporary fashion system to its students. Istituto Marangoni is a school where the passion for fashion unites cultures, ideas and people from all over the world. Entering Istituto Marangoni means being part of a very special community, where fashion is the common denominator in all its most cosmopolitan aspects. The four sites of Istituto Marangoni are truly one of the most international student contexts in the world, with more than 4,000 students from 106 countries, each with infinite interests, styles, and knowledge. Attending this school is an experience of being immersed in fashion, learning and being enriched through contact with the most varied and interesting cultural realities. The new School of Art brings together, in one prestigious site, all the disciplines taught by Istituto Marangoni. The school is located in a historical building in via de’ Tornabuoni 17, in the core of the city, just a few steps away from Piazza S.Trinità and the museums of Gucci and Ferragamo. In addition to a range of long and short courses in fashion and design, the new Firenze school provides an intense programme of studies dedicated to art and encompassing History of Art, Art ‘Management’ and Visual Multimedia Art. The Florentine school is on the one hand characterised by the support of professors who are both professionals and highly specialized technicians in the ‘art of making’, and on the other by collaboration with an important French institution in the field of art teaching, the renowned Atelier de Sèvres (for Art courses). This completes the school’s innovative and prestigious profile.
About Program
This fashion course backs up these new ventures with solid business acumen and key planning and marketing methods essential to developing a scalable business model, and to ensure a fast-growing business enterprise. Through collection building, production methodologies, budgeting, marketing and communication, participants learn theoretical, innovative and future-thinking practical approaches aimed at creating, making and launching a product or collection on the global market. They learn how to appraise the concept of creativity applied to fashion and luxury products and evaluate how companies manage product design, manufacturing processes, commercialization and promotion.
Fashion Business covers the key strategies and production methods necessary to put together a successful collection. Participants examine trends and consumer demands, and work on image, branding and brand management. The principles of economics and finance, retail network and distribution channels, as well as negotiation techniques with suppliers, quality control, and pricing are also covered.
Fashion Marketing & Communication focuses on the technical and theoretical concepts needed to create a professional communication campaign appropriate to a start-up, studying fashion and luxury marketing management, public relations and advertising. Understanding the connection between consumers, the product, and markets in which they operate is key.
POSSIBLE CAREER PATHS
