About Instituto Marangoni
Istituto Marangoni is the international fashion school par excellence, with four Schools in the most prestigious venues of international fashion. In Milan, the capital of Made in Italy, in Florence, where fashion, art and tradition meet, in Paris, the home of haute couture, in London, where trends are born and in Shanghai, where fashion is the future, Istituto Marangoni is able to offer different visions of the contemporary fashion system to its students. Istituto Marangoni is a school where the passion for fashion unites cultures, ideas and people from all over the world. Entering Istituto Marangoni means being part of a very special community, where fashion is the common denominator in all its most cosmopolitan aspects. The four sites of Istituto Marangoni are truly one of the most international student contexts in the world, with more than 4,000 students from 106 countries, each with infinite interests, styles, and knowledge. Attending this school is an experience of being immersed in fashion, learning and being enriched through contact with the most varied and interesting cultural realities. The new School of Art brings together, in one prestigious site, all the disciplines taught by Istituto Marangoni. The school is located in a historical building in via de’ Tornabuoni 17, in the core of the city, just a few steps away from Piazza S.Trinità and the museums of Gucci and Ferragamo. In addition to a range of long and short courses in fashion and design, the new Firenze school provides an intense programme of studies dedicated to art and encompassing History of Art, Art ‘Management’ and Visual Multimedia Art. The Florentine school is on the one hand characterised by the support of professors who are both professionals and highly specialized technicians in the ‘art of making’, and on the other by collaboration with an important French institution in the field of art teaching, the renowned Atelier de Sèvres (for Art courses). This completes the school’s innovative and prestigious profile.
About Program
This dynamic intensive fashion course trains participants in the main technical and theoretical concepts related to fashion photography, shooting, style and image. For those with limited time available, this course focuses on visual communication investigating the many different aspects of fashion styling, using image to persuade and inspire, and create an emotional response.
Fashion stylists play a pivotal role in the success of a fashion collection, a brand or a product. They know how to emphasis style and image, and ‘talk’ through a complex mix of contemporary, cultural and aesthetic references, in order to present a captivating, innovative and effective campaign.
Their work must be both strategic and creative: attentive to the historical context and culture of fashion, to current trends and developments in the industry, and yet still keep in line with a client’s brief or brand identity. On this course participants are introduced to the key processes in creating and developing professional photo shoots, understanding how to interpret the latest trends in fashion through lighting, accessories, poses, and props, translating style in a contemporary way alongside technical and aesthetic aspects of photography.
POSSIBLE CAREER PATHS
