About Thompson Rivers University
At Thompson Rivers University, student success is our priority. We empower our students to reach their goals with flexible learning options, individualized student services, hands-on learning opportunities, and a diverse, inclusive environment.
Since 1970, TRU has taken pride in providing an excellent education to every student who comes to us — from a wide variety of backgrounds and perspectives, at various stages of the learning journey. We serve more than 25,000 students — on our campuses in Kamloops and Williams Lake, and via distance or online courses and programs through Open Learning. From traditional academics to trades, from certificates to graduate degrees, TRU offers over 140 on-campus programs and 50-plus Open Learning programs. Our students apply what they learn in co-op work terms, study abroad, undergraduate research, field schools and practicums, service learning and other opportunities — with guidance and mentorship by our accessible faculty. Research, creation and innovation thrive in our open, flexible learning environment. And so do our students.
About Program
Students will gain a foundation of basic knowledge and skills for working in the general field of tourism, as well as developing more specialized knowledge and skills relevant to event and festival planning and management. In the first year of the program, they will gain an overview of the industry; demonstrate understanding of issues fundamental in tourism planning, marketing, and service provision; and gain an awareness of central issues related to tourism’s engagement with culture and the natural environment, as well as exploring the experiential dimensions of this phenomenon. In the second, specialized year, they will master research skills; gain competencies relevant for creating, designing, operating, and evaluating events and festivals; and develop an understanding of the place of festivals and events within the larger tourism field and within contemporary culture.
Careers
Employment opportunities are similar to those for graduates of our existing concentration in Festivals and Events in our Bachelor of Tourism Management (BTM) program. Our BTM has a good employment success rate.
