About Webster University

Founded in the U.S. in 1915, Webster University is an American University with a global perspective. The Vienna Campus, Webster Vienna Private University, opened in 1981 and is accredited both in the USA and in Austria. The University focuses on excellence in teaching, the joining of theory and practice, small class sizes, and educating students to be lifelong independent learners prepared to participate in an increasingly international society. Webster University, a worldwide institution, ensures high quality learning experiences that transform students for global citizenship and individual excellence. Webster has a unique international network of campuses that offers students the opportunity to do parts of their studies almost anywhere in the world within a single university system. A degree from Webster Vienna is accredited in both the USA and Austria, and recognized everywhere in the world.

About Program

The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management – exploring the internal and external influences that bear on managerial activities and decision making – while providing a specialization in Marketing.  The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication.  An important objective of the program is to provide students with an understanding of consumer behavior.