About Webster University

Founded in the U.S. in 1915, Webster University is an American University with a global perspective. The Vienna Campus, Webster Vienna Private University, opened in 1981 and is accredited both in the USA and in Austria. The University focuses on excellence in teaching, the joining of theory and practice, small class sizes, and educating students to be lifelong independent learners prepared to participate in an increasingly international society. Webster University, a worldwide institution, ensures high quality learning experiences that transform students for global citizenship and individual excellence. Webster has a unique international network of campuses that offers students the opportunity to do parts of their studies almost anywhere in the world within a single university system. A degree from Webster Vienna is accredited in both the USA and Austria, and recognized everywhere in the world.

About Program

The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures, and analytics required to produce impactful marketing decisions.