About UCAM Universidad Católica de Murcia
UCAM has around 340 renowned international strategic partners, among which are several leading colleges and universities around the world, such as UC Berkeley, Stanford, NTU, NUS or Università degli Studi di Bologna. With these partners, UCAM has established students’, staff’ and professors’ exchange programs, joint degrees and other kinds of academic collaborations. UCAM’s teaching method is based on personalized attention with a reduced number of students per class and a personal tutor assigned to each student. UCAM is strongly linked to the business world through study plans responsive to market exigencies, obligatory internships in public and private institutions and enterprises as part of every undergraduate and master’s degree, as well as research programs in collaboration with large regional, national and multinational companies. As a Catholic institution, UCAM’s aim is to offer an integral formation to its students, not only in terms of academic knowledge but also regarding human values by means of academic subjects, volunteering projects, meetings, congresses, and workshops. UCAM is known as the University of Sports. It is the only European university with a professional basketball team in the first national league (ACB League Spain). Furthermore, UCAM competes on a professional level with 20 comparable teams. In the Spanish University Sports Competitions, UCAM won 46 medals, being hailed 2012 Champion competing in 21 disciplines with more than 2000 college athletes. UCAM’s students were awarded about 100 medals in the Olympic Games in Athens, Beijing and London. Moreover, UCAM functions as the educational body of the Spanish LFP (Professional Football League).
The content and development of this Master in Sports Marketing has been adjusted to the professional demands that students need in their professional practice. It is aimed at the management and direction of sports organizations, institutions and facilities – both public and private – as well as the design, leadership and development of sports events of any nature or size. At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. To achieve this, teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country’s top sports institutions.
Barça Innovation Hub
UCAM Spanish Sports University, for the academic course 2020-2021, has included in the registration fee the opportunity to take one of the programs of Barça Innovation Hub that is closely related to each master’s program.